Portfolio
:format(webp)/http://s3.amazonaws.com/projects-files/192/19233/1923377/54a87a96-d322-4dab-9ca7-355ff8bb9675.png)
:format(webp)/http://s3.amazonaws.com/projects-files/134/13478/1347833/711ac824-9b1c-4cb6-a0e1-8b216e34896c.png "This was a full-scope branding collaboration for an independent witchy body care line. I designed an extensive set of custom product labels that combine mystic symbolism, ornate typography, and foil embellishments to elevate the packaging into ritual objects. The client printed the labels with metallic foil to emphasize the ethereal, handmade quality of the line.
Once the products were printed and photographed, I retouched and composited a full suite of product images. This included styled flat lays surrounded by spellcraft elements (dried herbs, crystals, candles) and clean, straight-on product shots optimized for e-commerce.
In addition to the branding and visual assets, I also set up the client’s website, ensuring all images, layout, and brand voice aligned with the mystical, apothecary-inspired tone of the brand.")
:format(webp)/http://s3.amazonaws.com/projects-files/101/10194/1019470/52e69387-6838-4b53-ab2f-b0b9bd23441e.png "This project was completed as a one-to-one branding collaboration on 99designs. The client needed a mystical yet grounded brand identity with strong spiritual and esoteric undertones. The final deliverables included a full logo system, custom icons, dividers, borders, and patterns—all designed to evoke ritual, nature, and transcendence.
The style sheet integrates ornate, celestial-inspired elements with a rich earthy palette of black, gold, tan, and silver-gray. Custom iconography and decorative motifs, such as crescents, radiant suns, and ancient glyphs, help establish a unique and immersive visual language.
This system was designed for flexibility across digital and print uses—perfect for a brand with roots in wellness, artisan goods, or spiritual services.")
:format(webp)/http://s3.amazonaws.com/projects-files/121/12144/1214412/2eb5c3fc-8a84-4b0e-a8d1-7f17cd9de176.png "This logo system was developed as part of a one-to-one client project following a successful contest win on 99designs. The goal was to create a sleek, modern identity that conveyed strength, sophistication, and cohesion—suitable for use across digital, print, and signage applications.
The final brand mark features a custom logotype with Art Deco-inspired type styling and line work, emphasizing structure and precision. The horizontal, vertical, and icon lockups allow for flexible use, while the unique monogram symbol creates a bold, scalable identifier.
Accent lines and geometric negative space in the letterforms enhance readability and visual interest, giving the mark a futuristic, architectural edge.")
About
𝑮𝒐𝒕𝒉𝑳𝒖𝒙 shares an original perspective
on the world hoping to test boundaries.
I love working with subcultures and their identities.
tailoring services to meet to their specific tastes
and transition their brands from underground to cult status.
All designs are 100% HUMAN MADE—no AI logos here!
Country:
United States.
Member since:
May 02, 2017
Reviews
"Honestly the best. Nonstop compliments from friends, family, and, most importantly, customers. Incredibly responsive and easy to work with. Looking forward to every opportunity to come back and worth wit GothLux again! "
Lost Lagoon
reviewed about 10 hours ago
/projects-files/164/16417/1641796/f7b001f4-12f9-4c9a-b5a5-c1f7639e5e15-preview.jpg)
"The designer made a great label that was even better than I first had in mind. Very pleasant to work with and really friendly. "
Anonymous client
reviewed about 1 month ago
"Logo was perfect and I’m so excited to use it."
slipma9
reviewed 2 months ago
"Thank you so so much!! Hope to work with you further. "
gothlux
responded 2 months ago
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"Lindsay was quick to make changes and easy to work with :) "
Anonymous client
reviewed 3 months ago
"I love my logo! She was so great to work with, and delivered exactly what I wanted, but better. "
Anonymous client
reviewed 6 months ago
"Thank you so much! "
gothlux
responded 6 months ago